LA NAISSANCE DES GRANDS MAGASINS
MODE, DESIGN, JOUET, PUBLICITÉ 1852-1925

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• AuthorAmélie Gastaut
• PublisherUCAD
• Date of publicationAvril 2024
• Language(s)French
• IllustrationsColour, b&w ill.
• Pages176
• DescriptionPaperback
• Price (VAT incl.)45.00 €
• AvailabilityOn order

Exhibition at MAD, Paris, 10 April - 13 October 2024

From 1850 onwards, economic prosperity in France was conducive to the development of a new concept that laid the foundations of modern commerce and the consumer society: department stores. Headed by great entrepreneurs such as Aristide Boucicaut, Jules Jaluzot and the Cognacq-Jay couple, they took advantage of the urban transformations in the capital to build vast empires using new commercial techniques. These temples to shopping produced furniture designed by contemporary artists such as Maurice Dufrêne. The Pomone studio for Au Bon Marché, Studium for the Grands magasins du Louvre, Primavera for Printemps and La Maîtrise for Galeries Lafayette reached their peak when they were presented at the 1925 International Exhibition of Modern Decorative and Industrial Arts.

Through nine thematic essays, this exhibition catalogue retraces the circumstances surrounding the birth of the Parisian department stores. It is based on a rich iconography that highlights the vast range of merchandise on offer at the time, from fashion accessories to clothes, toys and decorative objects, as well as period documents, advertisements, sales catalogues and photographs.

Price (VAT incl.) : 45.00 €